I have come to notice, in my time in the blogosphere and at conferences, that other bloggers react differently to the idea of having multiple blogs. Some of the reactions that I tend to get when I say that I have three blogs:
(Shock, with no words.)
“I can’t even keep up with one blog. How do you do three?”
“That’s so cool. I’ve been thinking of starting another blog.”
“I have multiple blogs too.”
“Oh, that’s cute. I remember way back when I only had three blogs.”
I would not be truthful if I said that I never regret having multiple blogs or that I don’t dream of selling one or two of them off. But, all that aside, I do love it and I think it can be good to have multiple blogs.
10 Benefits of Having Multiple Blogs
1. Explore multiple niches. If you have a blog that has a narrow niche focus, it can sometimes make you feel trapped if you suddenly have another niche interest. For instance, if you blog about affordable fashion, you might get bummed that you feel like you can’t talk all about the amazing pies you’ve been making.
(A work around for this can be to have one site, but with multiple niche areas within it, all working like their own blogs.)
2. One place for professionalism, one place for yourself. Many people that have multiple blogs, like myself, have one blog where they share more about themselves and other blogs that are more informational in nature. Sometimes, it’s nice to have a blog where you can post about black jelly beans, They Might Be Giants songs, and a Disney World trip.
3. Establish a brand. Having multiple sites that have the same feel can help you to establish yourself (and your blogs) as a brand. One example that comes to my mind is Tsh from Simple Mom. She has multiple sites that have established her branding as simple living.
4. Increased revenue. Not only does it give you the chance for more ad space, but it can also just help you to be better known and (perhaps) be approached more for ads, paid reviews, sponsorships, and the like.
I have all of my advertising information for all of my sites together in one document. So, when someone asks for advertising information for one site, I just send them that document. Often, when they see that I have discounts for advertising on multiple sites, they go for one of those options instead.
5. Cross promotion. As long as it’s applicable, you have the possibility of promoting content from one site on another site. I also like to do this on Facebook by sometimes posting links to homeschooling posts I do here onto the Facebook page for The Homeschool Classroom, for instance.
6. Diversification. It’s always a good idea to diversify when you have the ability to do so, especially if you are in a very specific niche. Sometimes, things get unpopular or out dated. If your blog was all about one of those things, you might be out of luck.
Or, maybe you’re wanting to monetize, but you find that your blog just doesn’t really fit well for monetization. By having another blog, you could work specifically toward sometime that might monetize better.
7. Larger name recognition. I have people who know me from all of the sites, but I also have even more people who specifically know me because of only one of my sites.
8. Increased credibility. Having more sites doesn’t actually make you more credible. But, it can sometimes give that impression.
9. Larger social media reach. If you have something that you really want to promote, having access to all of the social media accounts for four sites, for instance, is typically going to give you a larger reach than just one site.
Of course, that isn’t always the case. If you had one site with 10,000 Facebook fans, you will have more reach than four sites with Facebook fans of 20, 145, 300, and 3,000. On the whole, however, it just makes sense that it might be the case.
10. The chance to connect with new people. I love getting to know new people, and branching out into other blogs (particularly ones with multiple writers) has helped to not only meet new people, but to make some really wonderful friends.
Are you a blogger? If so, how many blogs do you have?