at OhAmanda.com
Though this doesn’t cover all of the Savvy Blogging Summit classes, I’m going to finish up this nine part series of top ten tips from Savvy Blogging Summit classes with a highlight of ten great tips from the SEO (search engine optimization) class.
1. Search engine robots can’t crawl information in a video. So, if you’re doing a vlog or posting other video information, consider typing out and publishing a transcript along with the vlog.
2. When writing links, it’s not helpful to say go here for information about homeschooling. It’s more helpful to say “check out The Homeschool Classroom for information about homeschooling” because you have used the site’s name instead of “go here.” And, it’s even better to say “Check out The Homeschool Classroom to read about homeschooling tips and ideas.” This is because it used keywords about the site in the link name as well.
3. The more often you blog, the more the Google Spider will come and spider your site. This will keep your content fresher with Google.
4. You really want your specific pages (posts) to get ranked for keywords, not as worried about your .com in general. For instance, if you have a killer strawberry shortcake recipe on your site, you would hope for that specific link to be ranked highly for strawberry shortcake recipes. Your whole site wouldn’t necessarily rank high for strawberry shortcake recipes (and that’s okay).
5. Our instructor told us that Google doesn’t care about the “no follow” anymore. He says it is “dead.”
6. It is suggested that you should guest post on other people’s blogs in order to get links back to your own blog. (As far as I’m concerned, the traffic back to your blog doesn’t hurt either!)
7. Blog posts of 300 – 600 words are best (according to our instructor). He also said that 2 – 4 links per 500 words of text are fine, but not more.
8. Duplicate content (having the same post on two different sites) can definitely be a negative! Google will usually send the traffic to the larger of the two sites that have the content on them.
9. If you want to post something on another site that you already have somewhere else, it is best to rework the post. Even just changing a word in the title and one word in the post makes it seem like a new post to search engines. (I would recommend a little more reworking than that though. That’s just me though.)
10. Use Alt text to provide search engines more useful information. Also, make sure to give files descriptive names. For instance, indoor_smores.jpg is a much better name than IMG9810.jpg.
(You can read some of the other top ten tips from various Savvy Blogging Summit Classes as well, such as: Media Kits, Effective Monetization, Personal Productivity, Photography, Blog Design, More Blog Design Tips, and Blogging Business Law/Accounting. You can also buy the recordings and handouts from Savvy Blogging Summit.)
- Who is your audience?
- What makes your blog special or unique?
- What blogs are similar or competitive?
- Do you blog to a network or community?
- What is your style, niche, format?
- What other types of media do you include?
- Who are you/your team?
- What are your stats?
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Great ideas! Some of these I had never thought of before! Thanks : )