Ten Tips for Making a Media Kit for Bloggers

at OhAmanda.com

If your blog is a business and you hope to sell advertiser or work with companies on promotions, it can be very helpful to have a media kit available. You never know when someone might request it for some fabulous opportunity.  How much better it would be to be able to say, “No problem – I’m attaching it right now.”  Instead of having to think to yourself, “Shoot!  I’ve been meaning to put one of those together!”

One of the sessions at the Savvy Blogging Summit was about building a Blogging Media Kit. So, keeping with my series of writing ten tips from Savvy Blogging Summit classes, I thought I would pick ten great tips from the class (though it was bursting full of tips, so it was hard to pick just ten).

1. Question to ask yourself when building your media kit:

• Who is your audience?
• What makes your blog special or unique?
• What blogs are similar or competitive?
• Do you blog to a network or community?
• What is your style, niche, format?
• What other types of media do you include?
• Who are you/your team?
• What are your stats?

2. You should have an about me section which covers some of the following:

• Interests
• History (Who are you? Where are you from?)
• Credentials/Affiliations
• Goals for Your Blog
• Contact Information (even if it’s just a link to a form)

3. If you’re really stuck about what to say about yourself and your blog, ask friends/family and readers to describe you and your blog. They will probably be more generous (and more accurate) than you will be about yourself.

4. When talking about demographics, think beyond just your blog traffic. Mention your stats on social media sties, such as Facebook and Twitter as well.

5. Use an online survey tool to find out demographics about your readers, such as age, gender, income, educational level, employment status, or other information that might be pertinent to your blog (especially that is of interest to companies you might be working with).

6. Be clear about where you will be able to share information. For example, you might say, “I will write one blog post, will tweet about it at least twice during a certain event, and will share it the link with my Facebook fans.”  Help advertisers/sponsors understand that your reach goes beyond your blog’s actual site.

7. What are some of your usual topics and keywords that you are using on your blog?  What are the keywords that are bringing people to your site?

8. Make sure that you are keeping track of (and then sharing information about) site stats. Google Analytics is a great source for this, especially since most companies feel very comfortable with those numbers.

9. Make lots of different advertising options available. Make advertising easy and accessible.

10. Some items you might include in a media kit:

• Awards and accolades
• Industry conferences attended
• Graphics, logo, elevator pitch, bio
• Contact information
• Advertising options, rates, guidelines (what are the sizes available, rates, etc?)
• Fee and payment options (For example – Will you accept Paypal only?)
• Reviews, Contest opportunities
• List of brands that you’ve worked with (you don’t have to say what you’ve done with them, you can even just put logos)
• Brand, reader testimonials

(You can read some of the other top ten tips from various Savvy Blogging Summit Classes as well, such as: Effective Monetization, Personal Productivity,  Photography, Blog Design, More Blog Design Tips, and Blogging Business Law/Accounting. You can also buy the recordings and handouts from Savvy Blogging Summit.)

No related posts.

Tagged as: affiliate links used, savvy blogging summit