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I am planning to use my Top Ten Tuesdays for the next many weeks to highlight one talk that I listened to at Savvy Blogging Summit and pick out ten great tips or thoughts from that talk. This week, I’m going to look at the Effective Monetization talk from J.D. Roth of Getting Rich Slowly.
1. Space your ads out. Try not to have too many visible at the same time. He suggested not being able to see more than about two at a time.
2. Test your ads – see if moving them around can help your revenue! Or, something as simple as removing a divider line between an ad and sidebar content might help.
3. Figure out your five biggest pages for traffic. How many have you done anything special for to help with monetization?
4. Become an affiliate of something that you are very passionate about and can talk about often!
5. Go out of your way to try to monetize pages that have great page rank on Google! (Don’t just think of your main page!)
6. Advertising is only evil when it advertises evil things. – quote from David Ogilvy (J.D. added to that quote that he had written up that advertising can also be evil when people are trying to be deceptive.)
7. Try to make ads contextual. Give readers what they want.
8. If you have too many ads on your website, it gets too cluttered and looks too commercial.
9. A good advertisement is one which sells the product without drawing attention to itself. (another quote J.D. wrote up from David Ogilvy)
10. Too many ads can lead to the paradox of choice. Too many choices can make it too difficult to decide.
The talks from Savvy Blogging Summit are now available for purchase! Go check them out — you can even pick up the keynote talk for free.
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Thanks for the recap. That was one of my favorite sessions, probably because I’m pretty weak in that area.
Tiffany´s last [type] ..Menu- Grocery List- Recipes – Week 49
So glad you’re going to use Top Ten {Tuesday} to recap the Summit. I’ve been wanting to read all the recaps. Sounds like some good tips!
Hmmm, maybe someday I’ll make money off of my blog, but I’m not holding my breath. As a reader, I agree with fewer ads — sometimes the ads are more prominent than the post!
Betsy (Eco-novice)´s last [type] ..Ten Ways Omnivore’s Dilemma Changed My Life Food Rules Giveaway
Wow, this is really helpful! I especially appreciate the advice that advertising is not in and of itself evil. I need to remember that. I do appreciate good ads from others; why should I expect my readers to feel differently?
Audrey´s last [type] ..Through the Pentatuch
SUPER helpful, thank you!!
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